It's just some simple in-built psychological association that
people have.
Here's a simple example...
I'm a movies freak and I watch a lot of movies. I see so many
that I now get selective as to which ones I will watch and rent
on DVD. So to filter down and decide which one I will pick as I
skim through the movie covers.
When I find a cover that catches my eye, I'll
go into the film details and check out what it's about.
This in-build association doesn't just stop there. Good looking
and attractive people in general are treated better in life...no
need to debate that, it's a fact.
A person's physical
attractiveness -- the look that they're basically born
with -- impacts every individual literally from birth to
death,says Dr. Gordon Patzer, dean of the College of
Business Administration at Roosevelt University. He's
spent 30 years studying and writing about physical
attractiveness. People are valued more who are higher in
physical attractiveness. As distasteful at that might
be, that's the reality.
That statement flows over to other things in life that are good
looking, and people will give such things preference and their
time.
Attractive, professional e-Covers will catch the
interest of your market, no question.
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Don't have big money to spend on expensive software?
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Don't have a creative bone in your body?
Well
don't worry because...
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